“PHI’s mission is to bring a new dimension to the industry by making clothing personal. PHI believes that every woman, with her own unique taste and body shape, should have the opportunity to express her personality through her clothing. PHI creates one of kind clothing giving women the feeling of uniqueness.
The clothing have minimalistic and timeless designs which can be tailored to every body shape. The designs have beautiful details, like the neckline or cuff, which give an extra touch of subtle femininity. The style could be described as modern chic. However, this is versatile: by tailoring there is an opportunity to adjust to your own personal style.”